Who’s Frank?
We’ve all paid for coaching or consulting that ended up being a very expensive “you go girl” moment with no actionable advice… you should know that I don’t do that shit here.
Lemme repeat. There will be no “you go girl” here.
Hi Frank is a one to one consulting experience where you can ask specific questions about the struggles in YOUR business and walk away with answers tailored to you.
To be succinct, I’m going to be frank with you. And that’s better than “you go girl” Any. Day.
Why Frank?
I‘ve run a profitable business for over a decade and in that time, I’ve found many snake oil sales-women (and men!) offering business advice with no backing in reality, no lived experience, and no results.
The term “starving artist” makes me see red. Here at Hi Frank, we’ll dive into the back end of your business to get your pricing right, help you establish boundaries, define your offerings, and develop a business that lets you eat.
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I’m Malori Maeva. I come from a family of entrepreneurs; my maternal grandma owned and operated a dance studio for over 60 years (they’re still around to this day!), my maternal grandfather flipped many retail spaces and ran a successful contracting business, and my dad owned/operated a commercial construction company for 30 years. Entrepreneurship is in my DNA. My business, Form Floral, is 11 years old and we currently have a team of 7 talented designers that create floral art for events and weddings in the Phoenix area. We’re a 7-figure business (yes, that’s million), and have been profitable every year since 2017 (yup, including during COVID in the event world!). I’ve got a degree in marketing and over a decade of lived experience that I’m bringing to the table to help you take your business from chaos to success.
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My expertise is in the following areas but if you’ve got a problem that isn’t on the list, schedule a discovery call with me and we’ll see if we’re the right fit!
Marketing strategy including brand building, website audit, copywriting audit, and social media audit
Creating business boundaries
Systemizing your processes & procedures
Copywriting
Running an event-based floral business - sales, processes, writing recipes, creating production schedules, pricing for profitability, logistics for installations and delivery days, mechanics for design, flower ordering, inventory sourcing, and soooo much more
Starting a business - let’s work together to build a solid foundation and turn your idea into a functioning company
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I find that I’m most helpful for folks that fit into the following categories:
The ideation phase: you know what you wanna do and you want help building a cohesive brand for a big launch
Teams of one (aka - just me and you, babe)
Folks with teams of 10 or fewer employees
I have extensive experience in service-based businesses in the event industry but I’ve worked with florists, restaurants, rental companies, wine shops, candle companies, and more!